If you want to put your site on the Internet, then its best to be prepared. There is no use in wanting a web site if you don't have any logical content. (A class web pages will design a theme and overall look of the site if required, but this will add to the cost of the site )

Some common features you should think about are e.g.

1) Main item names on the front page for site navigation.
2) The theme or overall look of the site
3) Images and graphics ( A picture says a thousand words)
4) Content that is accurate and owned or written by the client.
5) features incorporated into the site.